Tuesday, February 17, 2009

Otter Creek Preserve: HB Featured Property


A One-of-a-Kind World Class Hunting and Fishing Farm
Located in the heart of Fulton County’s big buck country; this ground is perfect habitat for all types of waterfowl, upland game, deer and turkey. The abundance of wild game and the amazing trophy hunting potential, however are not the focal point of this recreational property. Otter Creek Preserve is all about the FISH!!!

This stunning 682 acre farm has over 250 acres of lakes and several other controlled cell wetlands areas. Another two hundred acres of this property is tillable land with extremely good income for recreational ground, and the rest of the property is a perfect mixture of timber and warm season grasses. The water on the property is divided into 3 main lakes and several controlled cell wetlands. I guess I will just start with the main lake and move on from there:


Main Lake
The 145+ acre lake begins up by the Morton Building and narrowly meanders throughout most of the property. The main boat ramp actually starts in the Morton Building and goes right down into the water. Really an amazing setup! We have collected GPS coordinates for all of the artificial and natural fishing reefs and the first major reef is just 150 yards from the boat ramp. The fishing reefs we have set up are quite frankly unbelievable! Bulldozers, backhoes, boulders, full size trees, PVC, and semi-loads of gravel and rocks, are all the major ingredients to the many fishing reefs. To compliment the fish structure, we also have a complete Vertex aeration system set up throughout the lake. This keeps the water moving, cool, clean and fresh! These fish have better homes and amenities than most people!!

This lake has been stocked with genetically selected pure strain muskies, superior strains of fast growing walleye, feed trained largemouth, jumbo perch, and has great populations of crappie, catfish, and bluegill. The forage base is predominantly gizzard shad along with golden shiners, fathead minnows, annual stockings of threadfin shad and daily feeding programs with specialized high protein fish food. The diversity of habitat and fish species, makes this lake fishable virtually 365 days per year!

Canadian Lake
The 47 acre Canadian lake would definitely be classified as unique. This brand new lake boasts a “Canadian Themed” fishery. Feed trained smallmouth bass and walleye are the predominant predators, but bonus tiger muskies are fairly abundant as well. The forage base is currently fathead minnows, golden shiners, pumpkinseeds, and yellow perch. Gizzard Shad will be introduced as the predators begin to need some bigger food in 2009. This lake is just too fun!

Mike's Lake

This 10 acre gem would be considered extremely specialized. The focal point of this lake are genetically altered feed trained largemouth bass. These bass were hand picked and trucked in from Arkansas. They were stocked at one pound each early in 2008. The lake was completely full of yoy gizzard shad, threadfin shad, golden shiners, and fathead minnows. These bass have been trained to do one thing since the day they were born- EAT! To supplement their 24/7, all you can eat buffet, we feed specially made high protein bass nuggets daily. The bass will jump completely out of the water to attack the near golf ball sized protein nuggets! Watching these fish feed is almost more fun than actually fishing!

Wetlands
The primary function of the wetlands is for planting, flooding, and then feeding waterfowl. The property holds quite a few ducks and geese year round, but also is in a major flyway and attracts 1000’s of birds throughout the winter. Several hunting shows have been filmed on the property. We get a double use out of the wetlands by raising forage fish in them.




The farm contains a fairly new 2000 sq ft. three bedroom house with attached garage. Also, a new heated workshop and a brand new very large Morton Building. An extensive white rock road system connects you to all the sporting opportunities this farm has to offer. The combination of world class fishing for muskie, tiger muskie, walleye, smallmouth bass, largemouth bass, hybrid striped bass, crappie, catfish, bluegill, and jumbo perch; along with the best hunting Fulton County has to offer for ducks, geese, doves, pheasants, quail, turkey, and especially trophy whitetail deer cannot be equaled!

If you are looking for the best recreational ranch in Illinois, your search is over! This property is currently available, but probably not for much longer. Visit http://www.hbpondmanagement.com/ for more details.

The Nets are Ready for Fishing



In a couple weeks we are going to be trapping muskies and northern pike with fisheries biologist Rob Hilsabeck. Today, we had to get all of the nets treated and ready to go! We spent a couple hours this morning treating the commercial fishing nets and just making sure the equipment is ready when the big fish are ready to move up and spawn.





Once caught, the fish are then taken to Jake Wolf fish hatchery where they will be stripped of eggs and sperm and then released back into the wild. The goal is to raise 25,000 muskie and northern pike to 10 inches by this fall, and then stock those fish into Illinois' water!

Saturday, February 14, 2009

SEO 101: How To Get Your Website Found

I have spent literally 100's of hours researching how to get my website onto the first page of search engines. What I have found is that there are no big SEO secrets to search engines and website rankings. The SEO companies charging hundreds and thousands of dollars are ripping people off big time by outsourcing the time consuming jobs of website promotion and linkbuilding to workers overseas making just a few dollars per hour. Let me tell you that SEO is fairly simple once you get a few things figured out, but very time consuming! By the way, for those of you who are wondering, SEO stands for Search Engine Optimization.

Justin and I started our first online store selling lake products in the spring of 2007. When we started out, we had absolutely no online experience whatsoever. However, our motto has always been: If someone else can do something, SO CAN WE! Our store www.hbpondmanagement.com (and our knowledge of the internet) has grown by leaps and bounds every month since then! For those interested: I am going to explain a few of the things we are doing to promote our website, raise our search engine standings, get people to our website, and make sure they come back!

Keyword rich content integrated throughout the pages of my website was an absolute must. In the beginning I was always wondering why my website would not come up under google search terms like HERMAN BROTHERS POND MANAGEMENT, ILLINOIS POND MANAGEMENT, or ILLINOIS GUIDED FISHING? Then one day researching I figured out that I simply did not have those words in the text of my website! Search engines cant read minds, they need the text! Now, I go through my entire website about every month and look for places I can nonchalantly insert necessary keywords. Think about what you want your website to come up for in search engines and make sure those words are in the text of your website! Just yesterday I realized I did not have the word AQUATIC written anywhere on my website. How could I expect my website to come up when someone typed in aquatic herbicide, if I don't have the word aquatic anywhere in my text?

I have also learned that another important step to gaining website traffic is to make sure that I always have content on my site that will bring someone back once they do find it. Why would someone want to visit my site regularly if it was always just the same boring information about what products and services I provide? I update my site regularly with fishing reports, articles, photos, and videos to keep people coming back regularly. I also am constantly adding new products. Website advertisers typically are looking for the number of unique first time visitors to a website in a months time; but for my website I am looking to bring clients and potential clients back on a regular basis. I want repeat visitors to be thinking about me and my products as often as possible!

Another key SEO tool is the power of writing and publishing keyword rich articles on my website. This lets my clients get to know me and my knowledge of fish, gives fresh content for them to come back to my website for, and also often times that is how someone initially finds my website using search engines. My articles are typically full of my keywords for the search engines to pick up on. I also publish all of the articles that other people have written about me and my business. I make sure to put my contact information and website link in my articles. That is important because now quite a few other websites and online magazines are using my articles on their websites! Having my content all over the internet brings quite a bit of direct traffic and backlinks to my website.

Justin and I published our first video on YouTube in October of 2008. It didn't take us very long to figure out the power of YouTube videos! Just type HAND FEEDING SMALLMOUTH into google! 7 of the first 10 google listings are of our video we made while scuba diving! Tons of other websites are linking up to it almost daily, and people are coming to our website to look for other videos and also just to find out who we are and what we do! What we found out is that YouTube is actually connected to Google, and the keywords we use in our titles and descriptions come up on Google's first page in just a matter of days! We are now in the process of making YouTube videos for all of our products and fishing trips! If your not convinced, just type in PORCUPINE FISH ATTRACTOR, my YouTube video comes up on the first page of google before my website does. Lastly, type in VERTEX WINTER AERATION; I just added that video 5 days ago, and it is the very first listing on google!

Another aspect of SEO that we just learned is that Google is also connected to Blogger. We started a blog called thediaryofalakenerd.blogspot.com to document all of our fishing trips with photos, videos, and stories. Originally we were going to use it as a monthly fishing report linked to our guided fishing page, but again we found out pretty fast that Google picks up on my blog titles and posts faster and better than my actual website. (this is my blog that you are reading right now) We are still using the blog to post our fishing pics, videos, and stories; but we are now also using it for SEO by strategically making posts about our products, articles, and press releases. 

Linkbuilding is a very important aspect of SEO. During our first year, our website was completely standing alone. We did not start showing up in search engines until we started linking up to other websites. Now we have thousands of other websites, directories, forums, social networks, and blogs all with links pointing to us. The more links our website has pointing to it, the higher it will rank with search engines. Also links pointing towards our website send traffic directly to our site! Here are some steps we took to get linked on other websites:

1. Exchanged links with friends, distributors, blogs, etc.
2. Did quite a few things worthy of making the local newspapers and media. Oftentimes they posted our link in their online articles.
3. Manually submitted our website to 100's of the search engines and website directories (this took tons of time, but paid off big time!)
4. Joined industry related forums and posted our photos, videos, articles, advice, and website links when given the chance.
5. Joined social networks and made good comments on other peoples stuff (especially the popular blogs) 
6. Submitted our articles and press releases to websites that are looking for content. I always made sure our articles had our contact info and website link in them. (this could be a full time job, but gets serious results!)

We are constantly finding new ways to get people to our online store, and once we get a customer, we don't lose them! We take pride in the fact that many of our online customers are repeat customers. We package and ship all of our orders in our free time, usually the very first thing we do every morning when we get to our office. UPS comes and picks up our packages every afternoon at 3 pm. In 2008 Justin and I processed 736 online orders for lake products and supplies in our spare time and the average ticket was $305. 

There it is, these are the steps that we took and are constantly taking to get our website listed on the first page of search engines for all of our keywords. We now currently rank higher in seach engines than most all of our competitors (the big companies) that have been around for a long time. For the first half of 2008, we did not even show up hardly at all on search engines. In 2009, its a whole new ballgame! 

Also if you happen to know anyone with a pond or a lake, send them our way: www.hbpondmanagement.com. We now have a massive inventory of the very best lake products and pond supplies!

For more information:
Herman Brothers Pond Management
8913 N Prairie Point
Peoria, IL, 61615. 
309-303-5691
www.hbpondmanagement.com
thediaryofalakenerd.blogspot.com

I Cant Quite Seal the Deal

I woke up this morning and was killing a bit of time before heading out to a lake meeting with a guy in Trivoli who wants to grow some bigger fish, when I came across this video on YouTube.



I dont know how to edit videos, but I will find someone who does sometime at some point and Justin will be the one to wake up surprised in the morning to find some "footage" floating around the internet!

Thursday, February 12, 2009

Funny Spoofs and Ice Fishing Bloopers

Since our Ice Fishing Season came to a screatching halt 5 days ago,
we decided it was time to start putting together our bloopers, spoofs, missed fish, and just plain funny ice fishing moments videos. Here is the first of our collection, Funny Ice Fishing Spoofs and Bloopers! Let me know what you think?